DW-520 was BABY-G’s first model which had downsized case compared to G-SHOCK and had popping colour that suited women’s wrist and their choice.

BABY-G was launched in 1994 as women’s watch with same durable concept as G-SHOCK. The watch for every woman who chooses an active and fashionable lifestyle, it has a shock-resistant structure, a 100-meter water resistance, and distinctive styles and colour choices with plenty of feminine appeal.

The watches are as functional as they are attractive, as opposed to many other timepieces, which prioritise form over function.

It is best known for its vibrant use of colour and unusual 90s design. It is designed for those that are brave, active, rough, and creative.

BABY-G is the watch for strong women who express who they are via their personal style.