G Shock
Taking Toughness to the Limit
G-SHOCK, the watch that brought the new concept of toughness to the timepiece.
It began with a reckless challenge to the conventional wisdom of the day,
a developer’s belief that it was possible to construct a watch that wouldn’t break,
even if dropped, Project Team Tough was formed to build it in 1981.
The team created over 200 prototypes one after another over a period of about two years.
They finally arrived at a shock-resistant structure.
This marked the birth of a technology that is tough to the core.
And G-SHOCK has continued its unceasing evolution ever since,
in pursuit of greater toughness in every respect,
from structure and materials to functions.
Today, the development team’s passionate challenge
and constant efforts have reached fruition in Triple G Resist,
a structure with the strength to withstand 3 types of gravitational acceleration.
In its pursuit of usability under any circumstances, moreover,
G-SHOCK realized installation of Smart Access, a system assuring agile, reliable operability.
Stronger than ever, and targeting even greater strength,
G-SHOCK’s challenge is never-ending.
History of G-SHOCK
It was born from a developer’s dream of “creating a watch that never breaks”. Guided by a “Triple 10” development concept, the design teams sought a watch with 10-meter free-fall endurance, 10-bar water resistance and a 10-year battery life. At a time when it was commonly believed that watches were breakable items, G-Shock’s development represented a challenge to common sense. The number of experimental prototypes built for endurance testing reached over 200.
And the structural development and parts improvement took approximately two years. After a long, hard process of trial and error, G-Shock was finally launched. A shock resistant structure that overturned conventional thinking about watches was realised through breakthrough thinking, including the ideas of a hollow-structured case, all-directional protective covering and the use of cushioning material to protect critical parts.
These were the fruits of technological development that insisted on “toughness” and a revolution in watch design. Since launched, G-Shock has continued to evolve for more then 30 long years, carrying on the toughness of spirit and uncompromising passion that led its developers to persist in their unshakable belief.
D E S I G N A N D S T R U C T U R E
Born from the breakthrough idea of a hollow structure
The case employs a hollow structure in which the module is “floated” to protect it from shocks. A full urethane bezel provides all-directional enclosure to prevent direct shocks from striking the glass and buttons. And cushioning material provides extra protection for the key parts such as the crystal oscillator inside the module. These and other shock-resistant technologies, exclusive to G-Shock, are spread generously throughout the body and the module interior to raise toughness to the highest levels.
G Shock Case design offering protection against free-fall shocks
A prominent bezel configuration was adopted to prevent the buttons and glass from contacting flat surfaces, thus protecting them from shocks when falling at any angle. This design concept stressing protection from shocks is basic to every G-Shock case design, and the same protective structure is employed not only for our urethane cases, but also for our mm teal cases and analog watch cases.
G Shock Urethane band that acts as a shock absorber
The band actually acts as a shock absorber itself, protecting against shocks from behind. We have established strict standards for the combination ratio of urethane resin employed. Neither too soft nor too hard, the superb specified combination realises an ideal balance between shock resistance and comfortable wear-ability.
G Shock All-Directional Covering
Direct shocks to the buttons and the glass surface are prevented by a protective urethane-resin bezel design. Shock resistance has been ensured by inserting cushioning material between the bezel and case in metal models with lower shock-absorption capabilities.
Protection of important parts with cushioning material
The crystal oscillator and other important parts inside the module are individually protected with cushioning material. This prevents contact failures and improper operation due to distortions that could otherwise occur inside the module if the watch experience a sudden strong impact.
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G-SHOCK Premium MRGB5000BA-1D MR-G Watch
$5,999.00Add to cart -
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G-SHOCK MR-G flagship lineup MRGB2000R-1A
$3,999.00$3,575.00 -
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G-Shock MT-G Flare Red MTG-B3000FR-1A
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G-Shock Master of G – Land Mudmaster GWG2040FR-1A
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G-Shock MTGB3000BD-1A2
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G-Steel Gstb500gd-9A
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G- Shock G Steel GST-B500GD-9A
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G Shock 5600 GMWB5000GD-4D
$1,099.00$745.00 -
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G-Shock Gold Tough Solar AWM500GD-9A
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G-Shock Gents Watch GWA1100FC-1A
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Casio G-Shock AWM500GD-4A Rose Gold Watch
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G-Shock Mudmaster Gents Watch Gg1000-1A3
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G Shock Duo AWM500D-1A New Full-Metal Models
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G Shock GSTB100B-1A3 Bluetooth Solar Watch
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G-Shock Master Of G Gravitymaster GR-B200-1A
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G-Shock Bluetooth Tough Solar GSTB300WLP-1A
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G-Shock Move GBDH2000-1A9
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G-Shock G-Squad GBDH1000-4D
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G Shock GSTB200B-1A Duo Carb Core Solar
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G-Shock 40Th Anniversary GMS2140GEM-9A
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G Shock Metal Series Watch GM6900G-9D
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G-shock GM114GEM-1A9
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G-SHOCK Metal Covered Series GM6900SCM-1D
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G-SHOCK Metal Covered Series GM5600SCM-1D
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G-Shock x New Era GM-110NE-1A Limited Edition
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Casio G-Shock GM6900CX-4D Digital Watch
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G-Shock GBD100BAR-4D
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G-Shock | GSTS300G-1A9
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Casio G-Shock DWE5600KS-7D Kashiwa Sato Limited
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G shock limited edition DWE5600R-9D
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G-Shock Gg-1000-1A
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Casio G-Shock China Red Metal Digital GM5600CX-4D
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G Shock GM6900-1D Metal Bezels
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G shock duo metal transcameo GM110SCM-1A
$529.00$330.00 -
G-Shock Duo Earth Tone Outdoor GA700WM-5A
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G-Shock GM110MF-1A
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G-Shock GAE2100GC-7A
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G-shock GA2110SL-4A7
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G Shock Limited Everlast watch GBA800EL-4A
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Casio G-Shock GM6900B-4D Metal Edition Mens Watch
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G-Shock G-Squad GBD100-1A7
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G-Shock GBD100LM-1D
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G-SHOCK Duo Metallic Cameo Watch GA100SKC-1A
$299.00$235.00 -
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G-Shock New Basic Duo Slim Red GA2100-4A
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G SHOCK Duo Metallic Cameo GA700SKC-1A
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G-Shock G-Squad GBD200-SM-1A6
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Casio G-Shock AW500BB-4E Analog Digital Watch
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G Shock New Basic Duo Slim GA2100-1A
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G-shock GA2100P-1A
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G Shock Duo GA2100CA-8A
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G-Shock DW5600FF-8D
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G-Shock Tide G7900-2
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G-Shock DWB5600G-1D
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G-shock BA130WP-4A
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G Shock Gents Watch Ga100mmc-1A
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