Longines Watches

Longines Watches




Three years ago Zurich-based lifestyle brand SEVENFRIDAY opened it’s first Space – a place where people could interact with friends, take some food, drinks and relax. Fast-forward to 2019 and the opening of their 25th Space in Shanghai.

For those in the dark, SEVENFRIDAY sell unique watches – predominately – as well as a growing eyewear offering, bracelets and limited edition apparel, but that isn’t the driving force behind the brand – people are.

A refreshing twist on traditional ‘watch’ industry etiquette, SEVENFRIDAY is about living life the best way we can – a mantra to strive toward. This approach motivated the team to look at Spaces where like-minded people could walk into that world and experience a vibrancy that is new.

“Show Me Don’t Tell Me, is our brand tagline,” says owner Dan Niederer “we want people to feel energised by us and to interact, so the idea for the Spaces started there,” he adds.

Opening their first Space in Jakarta, Indonesia, back in 2016, SEVENFRIDAY set the tone for the emergence of other Spaces, including Hong Kong, Mumbai, Abu Dhabi, Kuala Lumpur, Singapore, Tapai, Mexico City and of course Zurich among others.

Collaborating with local street artists and genres for its design aesthetic and working with local musicians/DJs as well as food and drink specialists for event evenings and launches has been commonplace and a mechanism to attract a growing loyal customer base and the simply curious.

“The importance here is that we are not showing products in people’s faces. The retail element is of course important, but very subtle and incidental to our Space concept and design,” says Niederer “We want people from all cultures to connect and exchange and to feel comfortable – to not feel scrutinised. The Spaces are for people to come together to spend quality time with friends and family ”

With interior architecture and design that hints toward the product, capturing an organic, energised pulse for the brand, SEVENFRIDAY joined forces with award-winning London Design Agency BusbyWebb to refine the look for their latest offerings, with Shanghai’s opening on September 25 being a major marker in that process.

James Coates, Interiors Director at BusbyWebb said: “We developed the idea around seeing the inner-working within the Space, as we do with the watches, to create a retail experience. We did this by developing the current offer and layering textures, exposing the skeletons of the current architecture to a refined ‘industrial feel’, but still in-keeping with the SEVENFRIDAY brand. “The environment had to be different with a more multi-functional social Space for the customer, so you can immerse yourself with the brand or hang out with a coffee, beer or food,” he adds.

With further ‘Spaces’ well on their way and in the pipeline, customers will be treated to numerous events and activations within the environments – a must visit should you and your friends/colleagues be close by.

Browse Latest SevenFriday at Linda & Co.


G-Shock GSR-H1000 ASICS running watch

G-Shock GSR-H1000 ASICS running watch

January 2021 may have been a little disappointing for some G-Shock fans, with no Casio presence at the virtual-only CES 2021 and an absence of announcements (so far) for any all-new model lines like the expected GSW-H1000 smartwatch and the GSR-H1000 collaboration with Asics. When asked about Casio’s smartwatch initiative in a recent interview, Casio President and CEO Kazuhiro Kashio stated that they would like to release an “Asics Casio model wristwatch” (presumably the G-Shock GSR-H1000) in spring 2021. He also stated that the watch will be compatible with the popular smartphone running app Runkeeper (which Asics owns), unlike previous G-Shock G-SQUAD running models. Unfortunately, he did not mention the G-Shock GSW-H1000, which is expected to be a Wear OS smartwatch. If the GSW-H1000 is not released in the spring or summer, then our next guess would be around October. Based on Kashio’s wording, the release date for the Asics model isn’t exactly set in stone, so try not to get too upset if it doesn’t materialize in the spring.

January 2021 may have been a little disappointing for some G-Shock fans, with no Casio presence at the virtual-only CES 2021 and an absence of announcements (so far) for any all-new model lines like the expected GSW-H1000 smartwatch and the GSR-H1000 collaboration with Asics. When asked about Casio’s smartwatch initiative in a recent interview, Casio President and CEO Kazuhiro Kashio stated that they would like to release an “Asics Casio model wristwatch” (presumably the G-Shock GSR-H1000) in spring 2021. He also stated that the watch will be compatible with the popular smartphone running app Runkeeper (which Asics owns), unlike previous G-Shock G-SQUAD running models. Unfortunately, he did not mention the G-Shock GSW-H1000, which is expected to be a Wear OS smartwatch. If the GSW-H1000 is not released in the spring or summer, then our next guess would be around October. Based on Kashio’s wording, the release date for the Asics model isn’t exactly set in stone, so try not to get too upset if it doesn’t materialize in the spring.

Browse Latest G-Shock at Linda & Co and get great discount.


Buy G Shock Surf Life Saving Australia (SLSA) GLX5600SLS-7D

Buy G Shock Surf Life Saving Australia (SLSA) GLX5600SLS-7D



G-Shock Australia is releasing a special collaboration with Surf Life Saving Australia (SLSA), a not-for-profit community organization that provides rescue services and promotes water safety. The matte white GLX5600SLS-7D is a G-LIDE surfing model featuring a tide and moon graph, with a custom red and yellow face inspired by the iconic flags seen on Australian beaches. Other advantages that the GLX-5600 has over the standard DW-5600 include world time, 3 alarms with 1 snooze, button tone on/off, auto light, and an approximate 7-year battery life. The watch has a custom engraved case back and comes in a round tin case that resembles the floatation devices used by the rescue volunteers.

Buy G Shock at Linda & Co


G Shock Great History

G Shock Great History



G Shock was born from a developer’s dream of “creating a watch that never breaks”. Guided by a “Triple 10” development concept, the design teams sought a watch with 10-meter free-fall endurance, 10-bar water resistance and a 10-year battery life. At a time when it was commonly believed that watches were breakable items,  development represented a challenge to common sense. The number of experimental prototypes built for endurance testing reached over 200.

And the structural development and parts improvement took approximately two years. After a long, hard process of trial and error, G-Shock was finally launched. A shock resistant structure that overturned conventional thinking about watches was realised through breakthrough thinking, including the ideas of a hollow-structured case, all-directional protective covering and the use of cushioning material to protect critical parts.

These were the fruits of technological development that insisted on “toughness” and a revolution in watch design. Since launched, has continued to evolve for more then 30 long years, carrying on the toughness of spirit and uncompromising passion that led its developers to persist in their unshakable belief.

D E S I G N   A N D   S T R U C T U R E

Born from the breakthrough idea of a hollow structure

The case employs a hollow structure in which the module is “floated” to protect it from shocks. A full urethane bezel provides all-directional enclosure to prevent direct shocks from striking the glass and buttons. And cushioning material provides extra protection for the key parts such as the crystal oscillator inside the module. These and other shock-resistant technologies, exclusive to G-Shock, are spread generously throughout the body and the module interior to raise toughness to the highest levels.

Case design offering protection against free-fall shocks

A prominent bezel configuration was adopted to prevent the buttons and glass from contacting flat surfaces, thus protecting them from shocks when falling at any angle. This design concept stressing protection from shocks is basic to every case design, and the same protective structure is employed not only for our urethane cases, but also for our mm teal cases and analog watch cases.

G Shock Urethane band that acts as a shock absorber

The band actually acts as a shock absorber itself, protecting against shocks from behind. We have established strict standards for the combination ratio of urethane resin employed. Neither too soft nor too hard, the superb specified combination realises an ideal balance between shock resistance and comfortable wear-ability.

All-Directional Covering

Direct shocks to the buttons and the glass surface are prevented by a protective urethane-resin bezel design. Shock resistance has been ensured by inserting cushioning material between the bezel and case in metal models with lower shock-absorption capabilities.

G Shock Protection of important parts with cushioning material

The crystal oscillator and other important parts inside the module are individually protected with cushioning material. This prevents contact failures and improper operation due to distortions that could otherwise occur inside the module if the watch experience a sudden strong impact.

Visit Linda & Co for latest G-Shock Products.


G Shock Watches Everlast Limited Edition

G Shock Watches Everlast Limited Edition



While Casio may not be intrinsically linked to boxing, the latest addition to the G-Shock watches collection — the Casio G-Shock Watch GBA800EL-4A Special Edition from G Shock watches — sees the Japanese heavyweight step into Everlast’s corner for a collaboration that has all the vital statistics necessary to challenge for the crown within a voluminous, if often low-quality, price bracket.

Legendary boxing brand Everlast is teaming up with Casio to release the limited edition G-Shock GBA-800EL-4A. This custom version of the Bluetooth-connected step-tracking G-SQUAD watch features the boxing brand’s traditional glove colors of red, white, and black. An Everlast logo appears on the dial, lower band, and the stainless steel case back. The slogan “Choice of Champions” appears in red on the LCD display when the LED light is activated. The watch comes in exclusive co-branded packaging including a red and white tin case.

G Shock Everlast Limited Edition


Big brands make a powerful team (G-Shock + Everlast)

Founded in New York City in 1910, Everlast is a brand whose name is linked with many of the sport’s greatest stars. Associated with pugilists such as Jack Dempsey, Roberto Duran, Joe Frazier, Marvin Hagler, Larry Holmes, Sugar Ray Leonard, and Muhammad Ali, Everlast has recently branched out into MMA (Mixed Martial Arts), bringing more than a century of combat-equipment expertise to this new arena.

Collaborations of this nature can sometimes feel disingenuous and forced, but the relevant functionality of the GBA800EL-4A (catchy name) makes this partnership work. It does so on both an aesthetic and practical level. This new addition to the mammoth Casio G-Shock line is styled in the classic bright red of traditional boxing gloves, with the white and black accents for which the Everlast brand is known. The brand’s logo is engraved on the stainless steel case and is printed on both the dial (between 9 and 12 o’clock) and the shoulder of the strap at 6 o’clock.




Seiko 5 Sports X Street Fighter V

Introduced in 1968 and re-born in 2019, Seiko 5 Sports has offered a wide variety of durable and reliable mechanical watches for watch lovers of every age for over half a century. Today sees the release of six new Seiko 5 Sports creations that take inspiration from Street Fighter V, the latest edition of the world-famous Player VS Player fighting game, Street Fighter. First released in 1987, it is now the leading fighting game in the esports field, played and viewed by millions worldwide. Each of the six creations is inspired by the game’s central characters: Ryu, Ken, Chun-Li, Guile, Zangief and Blanka. The series will be available worldwide at Seiko Boutiques and selected retailing partners in September as limited editions of 9,999 each.

RYU – Unshakable Fist –

Seiko 5 X Street Fighter SRPF19K – RYU – Unshakeable Fist





The watch’s design is inspired by his classic “do-gi” Judo uniform, and the scratch-like marks across the bezel reflect the tough training required of Ryu to become a “true fighter”. At the 9 o’clock position is a simplified version of the iconic “Furinkazan” kanji characteristics on his gloves, which signify “as swift as the wind, as gentle as forest, as fierce as fire and as unshakable as the mountain.” These four characters are also printed on the back of the strap while the controller command for his special move, “Hadoken” is discreetly printed on the case back.

KEN – Rush ‘n’ Blaze

Seiko 5 X Street Fighter KEN SRPF20K






Ken’s costume and blond hair are captured in the watch’s red and yellow colour scheme, and his costume design is also reflected in the dial. At the reverse side of the strap end is the logo of his company, the Masters Foundation, showing another side to his identity. The command for one of the most known moves of the game, “Shoryuken” is printed on the case back.


CHUN-LI – Blue Jade






The combination of blue and gold brings to life Chun-Li’s China dress. The same design on her dress collar is at 12 o’clock, and her spike bracelet inspires the indexes at six and nine o’clock. The beautiful dragon pattern on her waist belt is printed on the strap back, and her special move “Spinning Bird Kick” command is printed on the case back.

GUILE – Indestructible Fortress

Seiko 5 X Street Fighter SRPF21K – GUILE – Indestructible Fortress






Guile’s uniform as Major of the US Air Force inspires the military camouflage-patterned dial and patch at the 6 o’clock position. At 9 o’clock is the “dog tag” of his best friend Charlie Nash that he keeps with him to cheer him up and stay sharp during fights. On the case back is printed the command for Guile’s special move, “Sonic boom”.

ZANGIEF – Iron Cyclone

Seiko 5 X Street Fighter SRPF24K – ZANGIEF – Iron Cyclone






The dial’s design reflects the power of Zangief’s muscular body. The circular pressed pattern is reminiscent of his special move “Cyclone Lariat”. The large, bold Arabic figures and indexes, as well as the calendar display with a magnifying lens adds impact to the watch. Its nylon strap is a perfect expression of Zangief’s wrist band. The case back carries the command of his move “Screw Pile Driver”.

BLANKA – Call Of The Wild

Seiko 5 X Street Fighter SRPF23K






The bezel’s electric discharge pattern captures one of Blanka’s special moves, “Electric Thunder”. The dial’s pressed spinning design is based on Blanka’s iconic rolling attacks, and the indexes are in the image of his sharp and powerful teeth. An affectionate “Blanka Chan” doll’s image is printed on the back of the nylon strap end. The case back is printed the command for his special move, “Electric Thunder”.

The movements are all Seiko’s tried and trusted automatic Calibre 4R36, with 24 jewels, optional manual-winding, a 41 hour power reserve and a hacking second hand. All are water resistant to 10 bar and have see-through case backs.

Wear a Seiko 5 Sports of your favourite character and find a fighter worthy of your challenge!





Detail designs of straps inspired by Ryu, Ken, Chun-Li, and Blanka. (from left to right)

Seiko 5 Sports Street Fighter V Limited Edition
Calibre: 4R36
Vibrations: 21,600 vibrations per hour (6 beats per second)
Power reserve: 41 hours
Number of jewels: 24

Stainless steel case (SRPF17, SRPF19, SRPF21, SRPF23)
Stainless steel case with yellow gold colour plating (SRPF24)
Stainless steel case with black hard-coating and yellow gold colour plating (SRPF20)
Canvas and calf strap (SRPF19, SRPF20)
Calf strap (SRPF17, SRPF21)
Nylon strap (SRPF23, SRPF24)
Hardlex crystal
See-through screw case back
Diameter: 42.5mm, Thickness: 13.4mm
Water resistance: 10 bar
Magnetic resistance: 4,800 A/m
Limited editions of 9,999 each
Recommended Retail Prices in AUD $695





Throughout its long history. Longines has created pieces that hove stood the test of time. A reinterpretation of a watch from the forties, The Longines Heritage Classic Chronograph 1946 is a perfect example. This 40 mm creation reveals an understated dial that will thrill aficionados of the winged hourglass brand.

Longines extends its Heritage segment with a new interpretation, The Longines Heritage Classic Chronograph 1946. the reissue of a piece produced in the late 1940s. During this period, the Swiss brand designed a series of elegant timepieces at the cutting edge of technology at that time. Such models. with a timeless, understated style, continue to enthral vintage watchmaking connoisseurs today.

Within the 40 mm stainless steel case of The Longines Heritage Classic Chronograph 1946 is a self-winding chronograph movement developed exclusively for the brand IL895.51. In keeping with the design of the piece that inspired it, this watch features o domed silvered opaline dial enhanced by two finely sculpted counters, a 30-minute counter and a small seconds counter. The harmonious Arabic numerals, in the italic “dolphin” style characteristic of this period, set the pace for this timepiece. At 12 o’clock, LONGINES lettering is subtly applied to the dial in antique-style characters. The “leaf’-style hands in blued steel bring out the beauty of this elegant piece, topped with an anti-reflection sapphire crystal.
This model is mounted on a semi-matte black leather strap characterised by a soft texture and a resolutely vintage finish.


Simon Baker discovers the Longines universe in Saint-Imier

Simon Baker discovers the Longines universe in Saint-Imier

Longines Ambassador of Elegance and Australian actor Simon Baker visited the company in Saint-Imier, Switzerland, the birthplace of the brand since its inception in 1832. On this special occasion, Simon Baker was warmly welcomed by the employees before having the opportunity to discover the various departments of the headquarters.

Swiss watchmaking brand Longines was proud to welcome Simon Baker, its Ambassador of Elegance since 2012, to its headquarters in Saint-Imier.

During this very special day, Simon Baker had the opportunity to meet with the employees and to go through the complex process of creating a watch as he visited the production workshops.

After having had his very first cheese fondue in a typical Swiss restaurant, Simon had the pleasure to discover the treasures kept in the brand’s museum, which harbours collections representing all facets of Longines’ rich past.

Delighted to witness the watchmaking expertise and to immerge himself into the brand’s history, Simon Baker commented: “Having been part of the Family for seven years, it is overwhelming to finally be here, it puts a very human quality element to the whole brand that resonates directly in me. Being able to feel the love that the watchmakers have for what they do has been very enlightening and inspiring, it moves the product itself to a richer place.”




Shop G-Shock Watches Online or in-store with Linda & Co Designer Jewellers

Click here to View our G-Shock Collection 

G-Shock Watches ‘Built for toughness and shock resistance.’ isn’t just marketing hype because it really does describe how the watches are made to last.

It has been innovating since it started in 1983 and we’re proud to be able to offer one of the largest ranges of G-Shock watches in Sydney.

The Reasons G-Shock Watches are a durable and reliable watch to buy.

Although G-Shock has a long tradition of producing watches with toughness and shock resistance, it has always been keen to innovate at every opportunity.

That’s been true from its formation and to this day it is still developing new and advanced functionality combined with the use of high tech features.

G-Shock has always majored on design, producing watches that are attractive, stylish and have a wide range of appearances from traditional to contemporary. We believe G-Shock is #1 in digital watches with a variety of colours ,straps and bracelets to suit every taste.

The company’s quest for innovation has led it to create watches from different materials — at certain times using patented materials , G-Shock watches are made with a gel-like material with silicone as its principle raw material exhibiting outstanding shock-absorption characteristics.* αGEL® (Alpha Gel) is a registered trademark of Taica Corporation.

G-Shock’s reputation for reliability and strength stems largely from the fact the company continues to make its own watch movements in their mother factory, Trusted Japan Quality—Yamagata CASIO—.

One result of that is it is trusted by many sporting organisations and emergency services and military. It is also why we are delighted to sell G-Shock watches online and in our store.

Shop for G-Shock Watches Online and In Store

All G-Shock watches have high quality Japanese movements and hardened mineral glass. The range includes both men’s and women’s watches, sports collections and watches for all occasions.

G-SHOCK, the watch that brought the new concept of toughness to the timepiece.

It began with a reckless challenge to the conventional wisdom of the day,

a developer’s belief that it was possible to construct a watch that wouldn’t break,

even if dropped, Project Team Tough was formed to build it in 1981.

The team created over 200 prototypes one after another over a period of about two years.

They finally arrived at a shock-resistant structure.

This marked the birth of a technology that is tough to the core.


And G-SHOCK has continued its unceasing evolution ever since,

in pursuit of greater toughness in every respect,

from structure and materials to functions.

Today, the development team’s passionate challenge

and constant efforts have reached fruition in Triple G Resist, a structure with the strength to withstand 3 types of gravitational acceleration.

In its pursuit of usability under any circumstances, moreover, G-SHOCK realized installation of Smart Access, a system assuring agile, reliable operability.

Stronger than ever, and targeting even greater strength,

  • G-SHOCK’s challenge is never-ending. The highest line , MRG The Flagship series in the G-Shock Line
  • G Shock Gravity master ( In the Sky) , G Shock Mudmaster ( On the Land) , G Shock Frogman ( To the Sea)
  • The other series from GShock include Origin , G-Steel, G-Squad, G-Lide , Standard Digital , Standard Analog-Digital , Special Colours and Limited Editions
  • Talk to our G Shock Watch Experts today to find the suitable timepiece for your requirements.
  • Linda and Co Jewellers is a G Shock G Factory Premium Dealer

The wide range of attractive, functional and reliable watches means obtaining a G-Shock watch from our Sydney store is a pleasurable and rewarding experience.G-