Simon Baker discovers the Longines universe in Saint-Imier

Longines Ambassador of Elegance and Australian actor Simon Baker visited the company in Saint-Imier, Switzerland, the birthplace of the brand since its inception in 1832. On this special occasion, Simon Baker was warmly welcomed by the employees before having the opportunity to discover the various departments of the headquarters.

Swiss watchmaking brand Longines was proud to welcome Simon Baker, its Ambassador of Elegance since 2012, to its headquarters in Saint-Imier.

During this very special day, Simon Baker had the opportunity to meet with the employees and to go through the complex process of creating a watch as he visited the production workshops.

After having had his very first cheese fondue in a typical Swiss restaurant, Simon had the pleasure to discover the treasures kept in the brand’s museum, which harbours collections representing all facets of Longines’ rich past.

Delighted to witness the watchmaking expertise and to immerge himself into the brand’s history, Simon Baker commented: “Having been part of the Family for seven years, it is overwhelming to finally be here, it puts a very human quality element to the whole brand that resonates directly in me. Being able to feel the love that the watchmakers have for what they do has been very enlightening and inspiring, it moves the product itself to a richer place.”